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Section Communication

YouTube Da’wah Viewing and Student Religious Commitment

Menonton Dakwah YouTube dan Komitmen Beragama Mahasiswa
Vol. 11 No. 1 (2026): June :
DOI : https://doi.org/10.21070/acopen.11.2026.13060
Published : Jan 3, 2026

Nur Rahmah (1), Muhammad Anshar (2)

(1) Program Magister Komunikasi dan Penyiaran Islam, Universitas Islam Negeri Alauddin Makassar, Indonesia
(2) Program Magister Komunikasi dan Penyiaran Islam, Universitas Islam Negeri Alauddin Makassar, Indonesia
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Abstract:

General Background: The rapid expansion of digital media has transformed religious communication, positioning YouTube as a prominent platform for Islamic da’wah among university students. Specific Background: Within Islamic higher education, students increasingly access da’wah videos that combine visual, auditory, and spiritual messages aligned with contemporary digital lifestyles. Knowledge Gap: Despite growing digital da’wah consumption, empirical studies specifically examining YouTube viewing intensity in relation to religious commitment among Islamic university students remain limited. Aims: This study aims to examine the relationship between watching Islamic da’wah videos on YouTube and religious commitment among students of UIN Alauddin Makassar. Results: Using a quantitative survey approach and simple linear regression analysis, the findings demonstrate a positive and statistically significant relationship between the intensity of watching da’wah videos and students’ religious commitment, with a moderate correlation level. Novelty: The study strengthens empirical evidence on digital da’wah by focusing on viewing intensity as a measurable variable linked to religious commitment within the context of Islamic higher education in Indonesia. Implications: These findings underline the strategic role of YouTube as a contemporary da’wah medium supporting students’ religious awareness, consistency, and practice, while also providing a reference for future digital da’wah development in Islamic universities.


Highlights

• Higher da’wah video viewing intensity corresponds with stronger student religious commitment
• YouTube functions as an active medium for fulfilling students’ spiritual needs
• Digital da’wah aligns with communication theories emphasizing active media use


Keywords

YouTube; Digital Da’wah; Religious Commitment; Islamic Students; Viewing Intensity

Author Biography

Muhammad Anshar, Program Magister Komunikasi dan Penyiaran Islam, Universitas Islam Negeri Alauddin Makassar

This research is motivated by the widespread use of digital media, particularly YouTube, as a means of Islamic da'wah (Islamic outreach) that has the potential to influence people's religious behavior. The purpose of this study is to determine the effect of watching da'wah videos on YouTube on the religious commitment of students at UIN Alauddin Makassar. This study used a quantitative approach with a survey method. Data were collected through questionnaires and analyzed using simple linear regression. The results showed that watching da'wah videos on YouTube had a positive and significant effect on religious commitment, with a significance value of 0.008 < 0.05 and a correlation coefficient of 0.38. This means that the higher the intensity of watching da'wah videos, the higher the level of religious commitment of students. This finding supports the Uses and Gratifications theory, which states that individuals actively choose media to fulfill spiritual needs, as well as the theory of viewing intensity, which states that frequency and attention in watching can influence religious attitudes. The implication is that YouTube can be an effective da'wah medium in strengthening religious awareness and practice of the younger generation. The original value of this research lies in the empirical analysis of the influence of digital da'wah on students' religious commitment in the context of Islamic higher education in Indonesia.

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