Synergy of Government and Private in Strategic Planning of Tourism Region Development
(1) * Lailul Mursyidah   (Universitas Muhammadiyah Sidoarjo)
(2)  Ismuhadi Heru Wijayanto   (PT. Bank Mandiri (Persero) Tbk.)
(*) Corresponding Author
Tourism is one of the most promising fields to support the economic development of a region. As one of the source of locally generated revenues (PAD), the government and private sector should form a synergy in formulating strategic planning for tourism development in the region. The purpose of this study is to analyze the synergy of government and private party in formulating strategic planning at Wisata Bahari Lamongan (WBL). This research is a qualitative descriptive research. Data acquired from observation, interview, and documentation. The selection of informants was done by purposive sampling technique. Data analysis technique is done by utilizing Miles & Huberman interactive model. The results of this study indicate that WBL's strategic planning process involves monitoring, preparation, implementation and evaluation. The long-term aims of the WBL are structured in outstanding mission vision, yet there are weaknesses in the WBL mission that there is no specific mission to overcome the decline of the visitors. The outcomes also indicate that there is a low synergy between government, private, and community in WBL development planning. Communication and coordination in policy formulation is a major cause of low synergy among stakeholders.
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