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Policies and Tourism Branding

DOI: https://doi.org/10.21070/semnasfi.v1i1.1151

Author (s)


(1) * Jusuf Irianto   (Universitas Airlangga Surabaya)  
        Indonesia
(*) Corresponding Author

Abstract


This paper is intended to describe the role of tourism, policy, and branding of tourism in Indonesia. The tourism sector has a strategic role in national development by contributing significantly in overcoming various economic and social problems. To encourage sustainable tourism sector development requires appropriate policy formulation and implemented consistently. In addition to policy, developing the tourism sector requires an effort to build a positive image (positive image building) and create branding on the location of destinations and tourism potential.

Keywords

Pariwisata; Kebijakan; Branding



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