Policies and Tourism Branding

DOI: https://doi.org/10.21070/semnasfi.v1i1.1151

Author (s)

(1) * Jusuf Irianto   (Universitas Airlangga Surabaya)  
(*) Corresponding Author


This paper is intended to describe the role of tourism, policy, and branding of tourism in Indonesia. The tourism sector has a strategic role in national development by contributing significantly in overcoming various economic and social problems. To encourage sustainable tourism sector development requires appropriate policy formulation and implemented consistently. In addition to policy, developing the tourism sector requires an effort to build a positive image (positive image building) and create branding on the location of destinations and tourism potential.


Pariwisata; Kebijakan; Branding

Full Text: PDF


Aritenang, A. (2015). Transfer policy on creative city: The case of Bandung, Indonesia. Journal Procedia Social and Behavioral Sciences, 184: 40-45.

Baker, B. (2012). Destination branding for small cities: The essentials for successful place branding (2nd ed.). Portland, Oregon: Creative Leap Books.

Barbieri, C., Xu, S., Gil A. C., & Rich, S. R. (2015). Agritourism, farm visit, or…? A branding assessment for recreation on farms. Journal of Travel Research. 55(8): 1094-1108.

Bianchi, R. (2017). The Political Economy of tourism development: A critical review. Annals of Tourism Research. (www.sciendirect.com/science/article/pii/S0160738317301287).

Boccella, N. & Salerno, I. (2016). Creative economy, cultural indystries, and local development. Journal Procedia Social and Behavioral Sciences, 223: 291-296.

Clarke, J. (2000). Tourism brands: An exploratory study of the brands box model. Journal of Vacation Marketing, 6(4): 329-345.

Conway, D. & Timms, B. F. (2010). Re-Branding, alternative tourism in the caribbean: The case for slow tourism. Journal Tourism and Hospitality Research, 10 (4): 329-344.

Crockett, S. R. & Wood, L. J. (1999). Brand Western Australia: A totally integrated to destination branding. Journal of Vacation Marketing, 5(3): 276-289.

Croes, R. & Rivera, M. (2016). Poverty alleviation through tourism development: A comprehensive and integrated approach (advances in hospitality and tourism). Oakville, Canada: Apple Academic Press, Inc.

Curtis, J. (2001). Branding a state: The evolution of brand Oregon. Journal of Vacation Marketing, 7(1): 75-81.

Dai, B., Jiang, Y., Yang, L. & Ma, Y. (2017). China’s outbound tourism: Stages policies, and choices. Journal Tourism Management, 58: 253-258.

Dredge, D. & Gymothy, S. (eds). (2017). Collaborative economy and tourism: Perspectives, politics, policies and prospects. Cham, Switzerland: Springer International Publishing.

Dwyer, L., F., P., & Dwyer, W. (2010). Tourism economics and policy. Bristol: Channel View Publications.

Edgell Sr., D., L., & Swanson, J. R. (2013). Tourism policy and planning: Yesterday, today, and tomorrow (2nd ed.). New York: Routledge.

Estol, J. & Font, X. (2016). European tourism policy: Its evolution and structure. Journal Tourism Management, 52: 230-241.

Fahmi, F. Z., McCann, P., & Koster, S. (2015). Creative economy policy in developing countries: The case of Indonesia. Journal Urban Studies, 54 (6): 1367-1384.

Fan, Y. Branding the nation: What is being branded? Journal of Vacation Marketing, 12 (1): 5-14.

Fazito, M., Scott, M. & Russell, P. (2016). The dynamics of tourism discourses and policy in Brazil. Journal Annals of Tourism Research, 57: 1-17.

Gotham, K. F. (2007). Re-Branding the big easy tourism rebuilding In Post-Katrina New Orleans. Journal Urban Affairs Review, 42(6): 823-850.

Harrish, R. (2010). Brand architecture in tourism branding: The way forward for India. Journal of Indian Business Research, 2(3): 153-165.

Henderson, J. C. (2007). Uniquely Singapore? A case study in destination branding, Journal of Vacation Marketing. 13(3): 261-274.

Jiang, M., DeLacy, T., Mkiramweni, N. P., & Harrison, D. (2011). Some evidence for tourism alleviating poverty. Annals of Tourism Research, 38(3): 1181-1184.

Kakoudakis, K. I., MCCabe, S. & Story, V. (2017). Social tourism and self-efficacy: Exploring links between tourism participation, job-seeking and unemployment. Annals of Tourism Research, 65: 108-121.

Kavaratzis, M. & Kalandides, A. (2015). Rethinking the place brand: The interactive formation of place brands and the role of participatory place branding. Environment and Planning A, 47(6): 1368-1382.

Kolb, B. (2017). Tourism marketing for cities and towns: Using social media and branding to attract tourists (2nd ed.). New York: Routledge.

Mak, J. (2008). Developing a dream destination: Tourism and tourism policy planning in Hawaii. Honolulu: University of Hawaii Press.

Muriuki, L. M., Bururia, D. & Mutegi, J. (2016). Determinants Of religious tourism branding tactics in Kenya: A cross sectional study. Tourism and Hospitality Research. (Article first published online: September 28, 2016 https://doi.org/10.1177/1467358416670937).

Murphy, L., Moscardo, G. & Benckendorff. (2007). Using brand personality to differentiate regional tourism destinations. Journal of Travel Research, 46 (1): 5-14.

Nicula, V., Spanu, S., & Neagu, R. E. (2013). Regional tourism development in Romania: consistency with policies and strategies developed at EU level. Procedia Economic and Finance. 6: 530-541.

Oliveira, E. & Panyik, E. (2014). Content, context, and co-creation: Digital challenges in destination branding with references to Portugal as a tourist destination. Journal of Vacation Marketing, 21(1): 53-74.

Pratono, A. H. & Sutanti, A. (2016). The ecosystem of social enterprise: Social culture, legal framework, and policy review in Indonesia. Pacific Science Review B: Humanities and Social Sciences, 2(3): 106-112.

Rosentraub, M. S. & Joo, M. (2009). Tourism and economic development: which investments produce gains for regions?. Tourism Management, 30 (5): 759-770.

Saito, H. & Ruhanen, La. (2017). Power in tourism stakeholders collaborations: Power types and power holders. Journal of Hospitality and Tourism Management. 31: 189-196.

Sartori, A., Mottironi, C., & Corigliano, M. A. (2012). Tourist destination brand equity and internal stakeholders: an empirical research. Journal of Vacation Marketing, 18(4): 327-340.

Schluter, R. & Adriani, H. L. (2014). Tourism policy in argentina: The case of the Buenos Aires Province. Bridging Tourism Theory and Practice. 5: 227-240.

Sharpley, R. (2016). Poverty alleviation through tourism: A comprehensive and integrated approach. Tourism Management, 56: 207-208.

Scott, N., Ashton, A. S., Ding, P. & Xu, H. (2011). Tourism branding and nation building in China. International Journal of Culture, Tourims, and Hospitality Research. 5(3):

Sheldon, P., J., & Hsu, C. H. C. (eds). (2015). Tourism education: Global issues and trends (tourism social science series). Bingley, UK: Emerald Group Publishing Ltd.

Sintes, F. I. (2015). Tourism: economic growth, employment and Dutch disease. Annals of Tourism Research, 54: 172-189.

Tasci, A. D.A., & Kozak, M. (2006). Destination brands vs destination images: Do we know what we mean? Journal of Vacation Marketing, 12(4): 299-317.

Varum, C. A., Carla, M., Alvarenga, A., & de Carvalho, P. S. (2010). Scenarios an possible future for hospitality and tourism. Foresight. 13(1): 19-35.

Walmsley, A. (2015). Youth Employment in Tourism and Hospitality: A critical review. Oxford: Goodfellow Publishers Ltd.

World Economic Forum. (2017). The travel and tourism competitiveness report 2017: Paving the way for a more sustainable and inclusive future. Geneva: World Economic Forum.

Article View

Abstract views : 1099 times | PDF files viewed : 434 times

Dimensions, PlumX, and Google Scholar Metrics



  • There are currently no refbacks.

Copyright (c) 2017 Prosiding Semnasfi

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.