Policies and Tourism Branding
(1) * Jusuf Irianto   (Universitas Airlangga Surabaya)
(*) Corresponding Author
This paper is intended to describe the role of tourism, policy, and branding of tourism in Indonesia. The tourism sector has a strategic role in national development by contributing significantly in overcoming various economic and social problems. To encourage sustainable tourism sector development requires appropriate policy formulation and implemented consistently. In addition to policy, developing the tourism sector requires an effort to build a positive image (positive image building) and create branding on the location of destinations and tourism potential.
Pariwisata; Kebijakan; Branding
Full Text: PDF
Article ViewAbstract views : 659 times | PDF files viewed : 262 times
- There are currently no refbacks.
Copyright (c) 2017 Prosiding Semnasfi
This work is licensed under a Creative Commons Attribution 4.0 International License.