Creativity of Indonesia: Analysis of Indonesian Tourism Advertisement “Pesona Indonesia”
Author (s)
(1) * Gregorius Genep Sukendro  

        Indonesia
(*) Corresponding Author
AbstractThe tourism advertisement of “Pesona Indonesia” conducted by the Indonesian government is an effort to introduce Indonesia around the globe. Questioning the advertisement will leads to the talks of communication strategy and creative execution advertising. This research analyses the application of strategies and creative execution. Qualitative approach of this study is utilizing case study method. The outcomes of the research indicate that the use of local culture in commercial advertising can have a positive impact on advertisers, culture, and society. Advertisers and advertiser agencies ought to be aware of the cultural insight importance in the advertisement. Creativity is the key to advertising success.
|
Keywords
Pariwisata, Iklan, Strategi, Kreatif
Full Text: PDF
Article View

10.21070/semnasfi.v1i1.1149 |
|
Refbacks
- There are currently no refbacks.
Copyright (c) 2017 Prosiding Semnasfi

This work is licensed under a Creative Commons Attribution 4.0 International License.