Internal Marketing on Internal Quality Services at Borobudur Temple Tourism Park, Prambanan, and Ratu Boko
Abstract
Keywords
Full Text:PDF |
Article MetricsAbstract view : 666 timesPDF - 397 times |
CITED |
References
Abu, E. S. A. & Alshurideh, M. (2012). The impact of internal marketing on internal service quality: A case study in a jordanian pharmaceutical company. International Journal of Business and Management, 7 (19).
Suleiman, H. A. A. (2011). Relationship between internal marketing and service quality with customers' satisfaction. International Journal of Marketing Studies, 3 (2).
Jain S., & Gupta G. (2004). Measuring service quality: Servqual vs. Servperf scales. Vikalpa, 29 (2), 25–37.
Jumadi. (2002). Pengaruh kualitas layanan di BNI 46 cabang Yogyakarta. Tesis tidak dipublikasikan.
Kotler & Keller. (2012). Marketing management. Pearson Education.
Lombard, R. M. (2010). Employees as customers – An internal marketing study of the Avis car rental group in South Africa. African Journal of Business Management, 4 (4): 362-372.
Mishra Sita. (2010). Internal marketing - a tol to harness employess power in service organization in India. International Journal of Business and Management, 5 (1): 185-193.
Kumar, P. (2010). Marketing of hospitality and tourism service. New Delhi: Tata Mc Graw Hill Education Private Limited.
Schneider, B. & White S.A (2004). Service quality: research perspectives. California: Sage Publications.
Jarvi, S. (2012). Developing the internal service quality in organization. Business Management Bachelor’s Thesis Laurea University of Applied Sciences.
Refbacks
- There are currently no refbacks.