- Home
- Vol 1, No 1 (2017)
- Sari
Capitalism in Tourism – Marxist: Analysis of Enjoy Jakarta
DOI:
https://doi.org/10.21070/semnasfi.v1i1.1132
Author (s)
(1) * Wulan Purnama Sari  

(Universitas Tarumanagara, Jakarta)  
        Indonesia
(*) Corresponding Author
Abstract
Enjoy Jakarta is a new slogan from Provincial Government of DKI Jakarta to promote tourism in Jakarta. Through the tagline of Enjoy Jakarta, the Provincial Government of DKI Jakarta through the Department of Tourism and Culture wants to retail Jakarta as an attention-grabbing city to visit. Based on the website www.jakarta-tourism.go.id, there are all recommendations regarding with tourism in Jakarta, ranging from history and culture of Jakarta, events, destinations, to brochures and electronic guidebooks, which can be downloaded. It is fascinating to see on how content from the Enjoy Jakarta website sells countless capitalist products, such as in destination categories, events, and up to the basic information. This paper performs a critical analysis of “Enjoy Jakarta” tourism by utilizing Marxist analysis method. This analysis is carried out using the Marxist rationale teaching and applying these Marxist concepts to the public art form created by the media. Marxist analysis is done on the content embedded in the website of www.jakarta- tourism.go.id. The results of this study indicate that tourism in Jakarta is displayed in the form of selling products of capitalism. Tourism is identic by shopping at malls, savoring culinary in famous restaurant brands, and various activities organized by the bourgeoisie.
|
Keywords
Pariwisata, Enjoy Jakarta, Marxist
Full Text:
PDF
References
Berger, A. A. (2005). Media analysis techniques (3ed.). Thousand Oaks, California, USA: Sage Publication.
Farihah, I. (2015). Filsafat materialisme Karl Marx (epistimologi dialectical and historical materialism. FIKRAH: Jurnal Ilmu Aqidah dan Studi Keagamaan, 3(2), 431-454.
Jakarta, D. P. (2013). Renstra Dinas Pariwisata Dan Kebudayaan Provinsi DKI Jakarta. online. http://www.jakarta.go.id/v2/uploads/embed/renstra/EKONOMI/pariwisata/files/res/downloads/book.pdf. Diakses pada 10 Agustus 2017.
Kertiyasa, M. B. (2015, Juni 23). Jakarta jadi kota bisnis terbesar. online. http://economy.okezone.com/read/2015/06/23/470/1170243/jakarta-jadi-kota-bisnis-terbesar. Diakses pada 10 Agustus 2017.
Nurlaila, A. (n.d.). Enjoy Jakarta. online. http://jakartapedia.bpadjakarta.net/index.php/Enjoy_Jakarta. Diakses pada 11 Agustus 2017.
Patton, M. Q. (2006). Metode evaluasi kualitatif. Yogyakarta: Pustaka Pelajar.
Praditya, I. I. (2017). Jakarta bakal jadi fokus pengembangan pariwisata di 2017. online. http://bisnis.liputan6.com/read/2849405/jakarta-bakal-jadi-fokus-pengembangan-pariwisata-di-2017. Diakses pada 10 Agustus 2017.
Pratomo, H. B. (2012). DKI Jakarta, penyumbang terbesar ekonomi nasional. online. https://www.merdeka.com/uang/dki-jakarta-penyumbang-terbesar-ekonomi-nasional.html. Diakses pada 10 Agustuss 2017.
Setkab. (2017). Tahun 2017 kita genjot sektor pariwisata. online. http://setkab.go.id/tahun-2017-kita-genjot-sektor-pariwisata/. Diakses 10 Agustus 2017
Situmorang, J. R. (2012). Pemanfaatan internet sebagai new media dalam bidang politik, bisnis, pendidikan dan sosial budaya. Jurnal Administrasi Bisnis, 8(1): 73-87.
Suseno, F. M. (2000). Pemikiran Karl Marx dari sosialisme utopis ke perselisihan revisionisme. Jakarta: PT. Gramedia Pustaka Utama.
Article View

Abstract views : 884 times
| PDF files viewed : 1557 times
|
Dimensions, PlumX, and Google Scholar Metrics
|
|
|
|
Refbacks
- There are currently no refbacks.
Copyright (c) 2017 Prosiding Semnasfi

This work is licensed under a
Creative Commons Attribution 4.0 International License.