PENGARUH FAKTORMARKETING MIX DAN FAKTOR SYARIAH TERHADAP KEPUTUSAN MENJADI NASABAH LEMBAGA KEUANGAN MIKRO SYARIAH

DOI: https://doi.org/10.21070/perisai : islami.v1i1.230

Author (s)


(1) * Amalia Nuril Hidayati   (Dosen Fakultas Ekonomi dan Bisnis Islam IAIN Tulungagung, Jawa Timur)  
        Indonesia
(*) Corresponding Author

Abstract


This study aims to determine the effect of variable marketing mix consisting of product (X1), price (X2), location (X3), and promotion (X4) and the variable sharia (X5) against the decision to become customers of BMT Sahara Tulungagung. The sample in this study was 100 respondents customers financing . Data processing techniques of customer savings and customer data analysis using multiple linear regression with F test and t test. As for testing the instrument using validity, reliability test and classical assumption. The results showed that simultaneous product variable (X1), price (X2), location (X3), promotion (X4) and variable sharia (X5) significantly influence the decision to become customers of BMT Sahara Tulungagung (Y). While based on the t test calculation only partially known that the price variable (X2) and promotion (X4) which have a significant effect on the dependent variable.


Keywords

Marketing Mix; Variable Sharia; Decisions Becoming Customer BMT



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