PENGARUH ENTERTAINMENT DAN INFORMATIVENESS TERHADAP KEPUTUSAN WISATAWAN BERKUNJUNG DI DELTA FISHING, PRASUNG, SIDOARJO

DOI: https://doi.org/10.21070/kanal.v3i2.309

Author (s)


(1) * Heri Yanto   (Prodi Manajemen - Fakultas Ekonomi - Universitas Muhammadiyah Sidoarjo)  
        Indonesia
(2)  Mochamad Rizal Yulianto   (Prodi Manajemen - Fakultas Ekonomi - Universitas Muhammadiyah Sidoarjo Jl. Raya Gelam 250 Candi Sidoarjo)  
        Indonesia
(3)  Poppy Febriana   (Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Sidoarjo Indonesia)
(*) Corresponding Author

Abstract


This research aims to know the influence of entertainment and information towards decision of tourists in Delta Fishing Prasung, Sidoarjo. The type of research used assosiative research with quantiative approach. The sample in this study was 100 people. The technique data collection used questionnaire. The analysis technique used multiple linear regression analysis. Results of tests indicated that R amounted 0,768, it means that relations between free variables entertainment and information for decision of tourists in Delta Fishing were closely and strong. It is characterized by a value of R amounted 76.8%. The value of determination simultaneous (R square) as much as 0,664, it means that variable entertainment and information by 64,4 %, while the rest 35,6 % influenced by other variables that unobserved.



Keywords

entertainment; informativeness; decision of tourists; hiburan; informasi; keputusan wisatawan



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