Analisis Framing Personal Branding Agus Harimurti Yudhoyono pada Detik.Com

DOI: https://doi.org/10.21070/kanal.v6i2.1936

Author (s)


(1) * Wegga Miftakhul Juliani   (Universitas Muhammadiyah Sidoarjo)  
        Indonesia
(2)  Nur Maghfirah Aesthetika   (Universitas Muhammadiyah Sidoarjo)  
        Indonesia
(*) Corresponding Author

Abstract


This research aims to describe Agus Harimurti Yudhoyono personal branding by Detik.com. This research used qualitative approach.   Framing analysis did by using of Pan and Kosicki analysis model. There are 4 structure analysis in the Pan and Kosicki framing analysis, such as  thematic, scripts, semantic and rhetorical. The results showed that framing the news that conducted by Detik.com to Agus Harimurti Yudhoyono was well done. Agus Harimurti Yudhoyono imaged as a figure who was very caring with progress, prosperity and peacefull in Jakarta.


Keywords

personal branding; framing; online media



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References


Arrianie, M. L. (2010). Komunikasi politik , politisi dan pencitraan di panggung politik. Bandung: Widya Padjadjaran.

Rakhmat, M. J. (2012). Metode penelitian komunikasi. Bandung: PT. Remaja Posdakarya.

Eriyanto. (2002). Analisis framing. Yogyakarta: LKIS.

Haroen, D. (2014). Personal branding. Jakarta: PT Gramedia Pustaka Utama.


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10.21070/kanal.v6i2.1936


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Copyright (c) 2018 Wegga Miftakhul Juliani, Nur Maghfirah Aesthetika

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