Analisis Semiotik Iklan Mars Perindo

DOI: https://doi.org/10.21070/kanal.v6i2.1935

Author (s)


(1) * Muhammad Dhaldiri Zain   (Universitas Muhammadiyah Sidoarjo)  
        Indonesia
(2)  Poppy Febriana   (Universitas Muhammadiyah Sidoarjo)  
        Indonesia
(*) Corresponding Author

Abstract


This study aims to see what the meaning of Perindo Marching adverstiment is. This study used qualitative approach and semiotics method especially television codes proposed by John Fiske that divided into three levels. They are reality, representation, and ideology levels. The result showed that the meaning of Perindo marching tune is an effort of forming its identity to the society. Perindo marching advertisement showed the realization of people prosperity by Hary Tanoesoedibyo and looked at him as the candidate who will make Indonesia to be better. Perindo advertisement was a campaign media to introduce Hary Tanoesoedibyo to the society. The positive perception in this advertisement was making Perindo and Hary Tanoesoedibjo to be known and accepted and supported by society when the political season will come.



Keywords

semiotics; television ads; political parties



Full Text: PDF



References


Fiske, J. (1987). Television culture. London: Routledge.

Liliweri, A. (2011). Dasar - Dasar komunikasi periklanan. Malang: Cespur.

Kasali, R. (2007). Manajemen periklanan: Konsep dan aplikasinya di Indonesia. Jakarta: Pustaka Utama Grafiti.

Mulyana, D. (2013). Komunikasi politik komunikasi. Bandung: Remaja Rosdakarya.

Morissan. (2010). Periklanan komunikasi pemasaran terpadu. Jakarta: Media Group.

Nawiroh, V. (2015). Semiotika dalam riset komunikasi. Bogor: Ghalia Indonesia.

Sobur, A. (2004). Semiotika komunikasi. Bandung: PT. Remaja Rosdakarya.


Article View

Abstract views : 26 times | PDF files viewed : 82 times

Dimensions, PlumX, and Google Scholar Metrics

10.21070/kanal.v6i2.1935


Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Muhammad Dhaldiri Zain, Poppy Febriana

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.