Era Digitalisasi Media Pemasaran Online dalam Gugurnya Pasar Ritel Konvensional


Author (s)

(1) * Afifatur Rohimah   (Universitas 17 Agustus 1945 Surabaya)  
(*) Corresponding Author


Digital communication era has impacts on the life, one of them is in the world of marketing communications. Based on data obtained, it was started in the end of 2016 to early 2017 that became the beginning of the turmoil of the modern retail market. One by one the modern retail market fell because modern society was not only to want comfortable shopping activities and places, but also practical and efficient. This was offered by online shopping, a lot of benefits coulbe be gains, such as making people prefer to online shopping activities rather than shopping conventionally. There were many benefits that offered by online shopping, the modern retail market should anticipate and implement several programs to maintain its existence in the market. It aims to make the life of the modern retail market more exist. In the era of the development of digitalization of communication needs alternative way to anticipate unexsistansion in society. So, that was no longer the process of fall of the conventional market in the digital era.


digitalization era; online marketing; market

Full Text: PDF


Berita Redaksi Pagi Trans 7 Edisi 27 Oktober 2017 Tayang Pukul 06:35. Liputan : Tim Redaksi Trans7. By Wientor Rah Mada - On Dec 31st 2012 - in Marketing

Lister, M., et al., (ed). (2009). New media: A critical introduction, second edition. New York: Routledge.

McQuail, D. (2011). Teori komunikasi kassa McQuail. Jakarta: Salemba Humanika.

Meleong, L. J. (2007). Metode penelitian kualitaif. Bandung: Rosdakarya.

Rakhmat, J. (2009). Metode penelitian komunikasi. Bandung: Remaja Rosdakarya.

Turban, E.; Whiteside, J. K. D. & Outland, J. (2017). Introduction to electronic commerce and social commerce cham. Switzerland: Spinger.

Article View

Abstract views : 2136 times | PDF files viewed : 3430 times

Dimensions, PlumX, and Google Scholar Metrics



  • There are currently no refbacks.

Copyright (c) 2018 Afifatur Rohimah

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.